Empowering Startups with Data-Driven Customer Insights
Seed Stage Investment Pitch Deck
EB
Ms. Elizabeth Booi
Founder & Managing Director · April 2024
Phambily AnalyticsEmpowering startups with data-driven customer insights
R1MRaise
2.5MSMMEs
SeedStage
24 min read
Empowering Startups with Data-Driven Customer Insights
Seed Stage Investment Pitch Deck
EB
Ms. Elizabeth Booi
Founder & Managing Director · April 2024
Introduction & Background
Women-owned business situated in Glenhaven, Cape Town, South Africa. Specialising in Statistical, Numeracy, Research, Data Mining consulting and literacies.
Our Mission
To help small startups and entrepreneurs improve customer satisfaction and foster data literacy through advanced analytics and reporting.
Our Vision
Making every small business data-savvy with powerful, easy-to-use analytics tools.
Our Core Values
Teamwork
We co-create and find solutions together. We are part of a team and we work together.
Innovation
We are constantly researching new ways, improving and creating new solutions.
Simplicity
We deliver simple, good quality and easy to understand outputs and solutions.
Respect
We care and respect the relationship we build over the years.
Compassion
We understand we are all diverse and require different solutions.
Founder & Managing Director
Elizabeth Booi
Founder and Managing Director
Experience
- More than 21 years in data analytics, business intelligence and management of information
- More than 13 years as a Research, Numeracy and Statistical Literacy Facilitator
- 2022 ICT Provincial Entrepreneur of the Year — Western Cape & Leverage Business Simulator Game (National Champion)
- 2023 Top 10 MTN Women in Digital Business Programme Finalist
Mentor & Volunteer
- ●Girls in Tech South Africa — Mentor
- ●GirlCode — Mentor
- ●Women in Analytics — Ambassador
- ●Women in Tech — Member
- ●Women in Data — Member
- ●Deep Learning IndabaX South Africa — C.o.C
- ●Southern African Association of Institutional Research — Vice-President
Companies Worked At
Tools
The Problem
Customer Understanding Gap
Many small startups and entrepreneurs struggle to understand and quantify how customers perceive their products and services.
Impact of Poor Data Usage
Limited data literacy can lead to missed opportunities and suboptimal decision making in fast-paced startup environments.
1IN4
Young People
Are not in education,
employment or training,
With young women more than twice as likely as young men
to be in this situation
(2022)
Goal 8 infographic · unstats.un.org/sdgs/report/2023
Aligned with UN Sustainable Development Goals
SDG 4 — Quality Education
Promoting numeracy and data literacy for informed decision-making
SDG 8 — Economic Growth
Promoting sustained, inclusive and sustainable economic growth
Our Solution
A comprehensive analytics system providing detailed customer satisfaction reports, Net Promoter Score (NPS) evaluations, and sentiment analysis.
Key Benefits
Customer Experience
Understand key drivers of satisfaction and improve how customers interact with your brand.
Customer Engagement
Address needs and sentiments more effectively through data-driven engagement strategies.
Evidence-Based Decisions
Move from gut feeling to actionable insights backed by real customer data.
Data Literacy
Make advanced analytics accessible to non-technical users across your organization.
Competitive Edge
Use cutting-edge tools to analyse and act on customer feedback before competitors do.
Live Product — NPS Dashboard
Features in Detail
Customer Satisfaction Reporting
Real-time dashboard that shows key measures like customer satisfaction score, helping businesses track performance continually.
Net Promoter Score (NPS) Analysis
Automated tools to calculate and visualize NPS, providing insights into customer loyalty and potential growth areas.
Sentiment & Emotional Analysis
Sophisticated sentiment analysis to understand emotions and sentiments of your customers or potential clients.
Live Product — Customer Engagement
Our Services
Data Analytics & Business Intelligence Consulting
We assist with the successful implementation, adoption, support, and maintenance of business intelligence development and reporting tools.
Data Science Consulting
We provide support and assistance with the data analysis by generating statistical or machine learning outputs in a simple or comprehensive report.
Research & Market Research Consulting
We assist and advise with the research plan and methodology development by clearly defining the research question, data collection method and statistical data analysis plan.
Skills Training & Development
We offer skills and technical tool training to individuals and businesses. In collaboration we develop a customised training package that meets the needs of the individual or business.
Target Market & Market Size
2.5M
SMMEs in South Africa
Source: Statistics South Africa, SEDA
90%
SMEs as % of Sub-Saharan African businesses
Source: World Bank, IFC, AfDB
Target Market
Small startups and entrepreneurs seeking data-driven decision-making tools.
Growth Potential
Trends in startup creation and expansion show an increasing need for data-driven decision-making tools to stay competitive in this digital era.
Competitive Advantage
Unique Features
- Real-time sentiment analysis
- User-friendly graphical interfaces designed for non-technical users
- Integration capabilities with existing CRM and ERP systems
| Feature | Our Product | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| Real-time Sentiment Analysis | Enhanced | Basic | ||
| Graphical Interface Usability | Highly Intuitive | Moderate | Moderate | |
| CRM Integration | Full | Limited | Full | |
| ERP System Compatibility | Extensive | Partial | ||
| Cost Efficiency | Moderate | High | Low | Moderate |
| Customer Support | 24/7 Comprehensive | Business hours | Email only | 24/7 Basic |
Funding Request
Requested Funding Amount
R1,000,000
Product DevelopmentR350k (35%)
Enhancement and upgrades to existing software. New software licenses. R&D for new analytics tools tailored to emerging market needs.
StaffingR500k (50%)
Hiring data scientists and business development managers. Ongoing professional development.
Digital MarketingR100k (10%)
SEO, content marketing, and targeted ads. Key industry events for networking.
Operational & LegalR50k (5%)
Infrastructure investments. Legal and administrative costs for growth.
Financial Projections
Revenue, Gross Profit & Net Profit — Year 1 to Year 5
Revenue Streams
- ●Subscription-based model (Monthly/Annual)
- ●On-demand reporting services
Pricing Strategy
Tiered pricing based on usage levels and additional services.
Team & Expansion
Existing Post
New Post
Contractors
Founder / Managing Director
IT and BI Manager
Finance & Business Dev Manager
Communication & Marketing Specialist
Administrator
Contractors / Expert Consultants
IT & Database Administrator
Software Engineer
Data Scientist
Research Analyst
Data Analyst Intern
Digital Marketing Intern
Is where success and data analytics matters
Elizabeth Booi
Founder and Managing Director