Mass RisingInvestment Opportunity
01/31
$3MSeed Round
2027Kickoff
7.5–10KVenue
52 min read
Mass Rising

Mass Rising

Professional Soccer's New Frontier
Quincy, MassachusettsInvestment Opportunity
Mass Rising

Mass Rising

Professional Soccer's New Frontier
Quincy, MassachusettsInvestment Opportunity

Executive Summary

Strategic Opportunity Profile

Investment Thesis

Owning Massachusetts soccer – the only USL initiative in a top-10 U.S. metro with explosive growth fundamentals.

Mass Rising capitalizes on the scarcity of professional sports assets in New England, delivering a high-value, accessible soccer experience to an underserved market ahead of the 2026 World Cup catalyst.

Strategic Outcome

Establish a flagship USL League One franchise that anchors a mixed-use district, creating recurring revenue streams and long-term asset appreciation.

Four Pillars of Value

Proximity Advantage

Strategic location just 10 miles from downtown Boston with direct Red Line access.

Market Demographics

Dense, soccer-literate population with high disposable income, currently underserved.

Value Entry Point

$10M franchise entry offers massive upside vs $500M+ MLS valuations.

Stadium Vision

State-of-the-art 15K+ seat venue anchoring a mixed-use entertainment district.

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Table of Contents

A comprehensive guide to the Mass Rising investment vision, strategic roadmap, and operational future.

01
Investment Opportunity
Thesis, Structure & Strategic Benefits
02
Quincy, Massachusetts
Demographics, Reach & Partnerships
03
Soccer in Quincy
Market Analysis & Narrative
04
The Stadium Vision
Site Criteria & Technical Specs
05
Sports-Anchored District
Mixed-Use Development Benefits
06
The USL Ecosystem
League Growth & Asset Value
07
Roadmap to Kickoff
Milestones & Timeline
Section 01

Investment Opportunity

Capitalizing on the 2026 World Cup as a catalyst and the valuation growth of USL League One franchises.

Section 01 | Investment Opportunity

Investment Thesis

2026 World Cup Catalyst

Unprecedented demand surge anticipated. Positioning Mass Rising now captures the "halo effect" of the world's biggest sporting event on US soil, driving valuation and fanbase growth.

Franchise Valuation Growth

USL League One franchises are rapidly appreciating assets. Early entry secures upside potential before market saturation, mirroring the trajectory of MLS valuations over the last decade.

Real Estate & Media Stack

More than a team: A diversified portfolio combining club operations, stadium-anchored mixed-use real estate development (SMD), and scalable media rights revenue streams.

The "Value Buy" Opportunity

Cost of Entry Comparison: USL vs. MLS (USD Millions)

$10M
Mass Rising (USL)
$500M
MLS Expansion (Avg)
98% Less
Capital Required for Entry
Same
Major Metro Exposure
05
Section 01 | Investment Opportunity

Investment Structure — Seed Round

Deal Terms

Total Equity Raise$3M
Pre-Money Valuation$10M
Minimum Ticket$50K
Current Status$2.2M Raised
Target IRR
35%
Target MOIC
5x

Allocation of Capital

30%
50%
20%
Franchise Fee — 30%
League One Entry Rights is $10M. We will pay over 5 years
Operating Capital — 50%
Y1 Runway & SG&A
Stadium Seed Money — 20%
First year we'll lease — this will go towards field improvements

Owner Benefits

Exit optionality modeled on recent USL transactions and anticipated league growth
Priority allocation in future SMD real estate rounds
Board of Director seat (for Major Investors; $1M threshold)
Lifetime Owners' Suite access & VIP hospitality
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Section 01 | Investment Opportunity

Strategic Benefits

Investment Value

Beyond financial returns, ownership delivers lasting community impact, real estate participation, and an elite leadership network.

Community Leadership

Become a central civic figure in Quincy and the South Shore. Lead community initiatives, youth development programs, and create a lasting social impact platform that extends beyond the pitch.

Legacy Asset Participation

Direct participation in a transformative mixed-use real estate project. Secure early-mover advantage in Boston Metro’s premier growth sub-market with tangible asset backing.

“Rising” Board of Governors

Exclusive access to a high-powered B2B network. Connect with regional business leaders, policymakers, and corporate partners through the elite “Rising Board of Governors” ownership circle.

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Section 01 | Investment Opportunity

Revenue & Value Creation

Media Rights

National (CBS/ESPN) & Local Deals

Player Sales

Global Transfer Market Strategy

Gameday

Ticketing, Premium, F&B, Merchandise

Real Estate

SMD Participation & Asset Appreciation

Mass RisingValueDrivers

Gaming

Sports Betting & iGaming Partnerships

Sponsorship

Kit, Stadium Naming, Category Exclusivity

Academy

Pay-to-Play & Development Pathway

Events

Concerts, Festivals & Community Use

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Section 02

Quincy, Massachusetts

The Boston Advantage without the Boston Barriers. A waterfront city redefining the metro region.

Section 02 | Quincy, Massachusetts

The Boston Advantage Without the Barriers

Quincy Center Redevelopment Zone
Quincy CenterRedevelopment Zone

Why Quincy, MA?

Urban Renaissance

Massive urban redevelopment in Quincy Center has transformed the skyline, creating a dense, walkable, mixed-use core ripe for professional sports entertainment.

Top 10 MA City

As one of Massachusetts’ top 10 cities by population, Quincy offers immediate scale with a business-friendly administration driving development momentum.

Coastal Identity & Pride

Authentic coastal heritage and deep civic pride create a unique “City of Presidents” brand narrative distinct from, yet connected to, the broader Boston ecosystem.

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Section 02 | Quincy, Massachusetts

Regional Connectivity

The 15-Minute Catchment

Strategic Proximity

Located just 10 miles south of Downtown Boston, capturing the affluent South Shore demographic.

Red Line Access

Direct MBTA Red Line connectivity via 4 key stations: North Quincy, Wollaston, Quincy Center, and Quincy Adams.

Global Reach

Only a 20-minute drive to Logan International Airport, facilitating player transfers and international friendlies.

Core Population Base

Immediate access to 500k+ residents in Milton, Braintree, Weymouth, and Dorchester.

Transit Oriented

Mass Rising stadium strategy prioritizes public transit accessibility.

Regional connectivity map showing Quincy's 15-minute catchment zone, MBTA Red Line stations, and proximity to Logan Airport and Downtown Boston
11
Section 02 | Quincy, Massachusetts

By the Numbers

Greater Boston Market
4.9M

MSA Population (2024)

Top 10 US Media Market with high sports affinity

Affluent Base
$95.7K

Median Household Income

Significantly above national average ($74k)

Prime Demographic
39yrs

Quincy Median Age

Ideal cohort for season ticket conversion

Grassroots Depth
15K+

Youth Soccer Players

Within 10-mile catchment radius

Source: US Census Bureau 2024 Estimates, MA Youth Soccer Association

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Section 02 | Quincy, Massachusetts

Corporate Partnership Landscape

Anchored by Quincy-based leadership and supported by the massive Greater Boston economy, Mass Rising sits at the center of a dense ecosystem of Fortune 500 financial, healthcare, and technology partners.

Local HQ: Retail
Stop & Shop
Local HQ: Insurance
Arbella Insurance
Local HQ: Telecom
Granite Telecom
Retail / Fortune 100
TJX Companies
Financial Services
State Street
Investments
Fidelity Investments
Insurance
Liberty Mutual
Financial
MassMutual
Healthcare
Mass General Brigham
Healthcare
Beth Israel Lahey Health
Tech / Sports
DraftKings
Tech / SaaS
HubSpot

Logos displayed are for illustrative purposes to demonstrate the caliber of corporate presence within the immediate Quincy market. No current commercial agreement is implied.

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Section 03

Soccer in Quincy

“A city of Presidents, now a city of Players.”
Building on deep community roots to create a professional legacy.

Section 03 | Soccer in Quincy

Writing the Story

“A City of Presidents, Now a City of Players.”
— Mass Rising Vision Statement

Deep Roots, New Heights

While Quincy boasts one of the oldest and largest youth soccer programs in New England (Quincy Youth Soccer), the city has lacked a professional flagship to aspire towards.

The Blank Canvas

Unlike saturated markets, Quincy represents a “blank canvas” opportunity to build a multi-generational club identity from the ground up, weaving the team into the civic fabric.

The Pathway

Mass Rising will complete the pyramid, offering a tangible “Path to Pro” for thousands of South Shore athletes who currently must travel hours for elite development.

Boston Harbor waterfront
Quincy Waterfront
15
Section 03 | Soccer in Quincy

The Market Gap

The Status Quo

Suburban Legacy Model

New England Revolution @ Gillette Stadium

Drive-First Access

Located 30+ miles from Boston core. Highly dependent on car ownership, creating a barrier for urban youth and students.

Cavernous Venue

Playing in a 65,000+ seat NFL stadium dilutes atmosphere for regular season matches.

High Friction

Travel time (60–90 mins each way) makes matchday a full-day commitment rather than a spontaneous outing.

Misses Gen Z / Urban Market
The Opportunity

Urban Transit Model

Mass Rising @ Quincy Center

Red Line Direct

Transit-oriented development steps from the T. Accessible to 250,000+ college students and young pros without cars.

Intimate Electric

Boutique 15k seat venue designed for noise, atmosphere, and proximity to the pitch.

City Integration

Embedded in a mixed-use district. Matchday includes pubs, restaurants, and waterfront access within walking distance.

Captures the “Urban Pro” Audience
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Section 03 | Soccer in Quincy

The Perfect Storm

Three massive macro-trends are converging to create a once-in-a-generation investment window for professional soccer in North America.

Demographics

#1 Fastest Growing Sport

For Gen Z & Alpha

Surpassing NFL & MLB in popularity growth among Americans under 30.

The Catalyst

2026 WC

Global Stage on US Soil

104 matches. Massive media exposure. Projected to triple domestic fan base.

Asset Value

+400%

Franchise Valuation Growth

USL has one of the fastest growing league values in North America.

US Soccer Interest & Valuation Trajectory

2018202020222024202620282030
World Cup Inflection Point
Historical Projected

Source: Morning Consult 2023, USL League Office, FIFA

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Section 04

The Stadium Vision

A Home for Mass Rising
Creating a state-of-the-art urban venue to anchor the community.

Section 04 | The Stadium Vision

The Venue Vision

Our site selection and design philosophy prioritize accessibility, atmosphere, and versatility to create a sustainable community asset in the heart of the city.

Note: We want to lease the stadium for the initial launch and then go ahead and build our own.

Priority 01

Transit Proximity

Walkable access to Red Line stations (Quincy Center/North Quincy) is non-negotiable to capture the Boston urban market.

Priority 02

Right-Sized Capacity

7,500–10,000 seats. Designed for ticket scarcity and a loud, electric atmosphere rather than empty seats.

Priority 03

Multi-Use Capability

A 365-day venue for concerts, festivals, and community events to drive revenue beyond the 17 home matches.

Priority 04

Supporter Culture

Features a steep “Safe Standing” supporters’ wall for hardcore fans and premium hospitality clubs for corporate partners.

Priority 05

Broadcast Ready

Built to linear TV standards with professional LED lighting, optimal camera platforms, and fiber connectivity.

Priority 06

Phased Expansion

“Future-proof” architectural design allows for modular expansion to 12,000–15,000 seats as demand grows.

19
Section 05

Sports-Anchored Mixed-Use District

Transforming Quincy into a year-round destination by integrating a state-of-the-art venue with retail, dining, and community spaces.

Section 05 | Sports-Anchored District

The SMD Advantage

The Mass Rising Sports-Anchored Mixed-Use District (SMD) creates a virtuous cycle of value, aligning interests to deliver returns for the city, the club, and the community.

City Benefits

Tax Base Expansion

Converts underutilized parcels into high-yield commercial & residential assets.

Transit-Oriented Development

Maximizes MBTA Red Line infrastructure, reducing car dependency.

Economic Catalyst

Drives foot traffic to Quincy Center outside of traditional business hours.

Public Impact
Primary Value Driver

Franchise Benefits

365-Day Revenue

Diversifies income beyond matchday via retail, dining, and event rentals.

Asset Appreciation

Participation in real estate equity provides hedge against operational volatility.

Brand Visibility

Physical presence creates a permanent billboard for the club brand.

Investor ROI

Community Benefits

“The Rising Hub”

Dedicated youth development center offering free clinics and academic support.

Public Realm

New parks, plazas, and safe gathering spaces open to all residents.

Civic Pride

A major league identity for Quincy, fostering unity and local pride.

Social Impact
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Section 06

The USL Ecosystem

A comprehensive look at league economics, the expansion roadmap, and the asset appreciation model driving franchise value.

Section 06 | The USL Ecosystem

Ecosystem Overview

Commercial Momentum

The United Soccer League has evolved into North America's largest and fastest-growing professional soccer organization, delivering consistent double-digit growth across all key commercial indicators since 2019.

Average Franchise Valuation

4x Growth

Increase in entry fees since 2018

Commercial Revenue

+28% CAGR

Compound Annual Growth Rate (2019–2024)

Media Reach

120M+ Households

Access via CBS Sports & ESPN Deal

World Cup Tailwind

“The USL Championship is positioned to be the primary beneficiary of the post-2026 soccer economy in secondary major markets.”

League Revenue Trajectory

Indexed Revenue Growth (Base 100 = 2019)

100150200250300350201920202021202220232024*Post-Covid SurgeExpansion fees & new media
Total League Revenue

Source: USL League Office, Internal Financial Reports 2024

23
Section 06 | The USL Ecosystem

Expansion Pipeline

2025–2027 Market Growth

The USL is executing a strategic expansion plan focused on top-tier markets with stadium solutions. Mass Rising joins a cohort of ambitious franchises launching in the post-2026 World Cup window.

2025

Brooklyn, NY

Brooklyn FC

Maimonides Park

2026

Jacksonville

Sporting JAX

Stadium Funded

Milwaukee, WI

Iron District MKE

8,000 Seat SSS

NW Arkansas

USL Arkansas

Rogers, AR

2027

Quincy, MA

Mass Rising

Metro Boston Market

Launched / Confirmed
Construction / Funded
Target Opportunity
24
Section 06 | The USL Ecosystem

League Economics

National Media Distribution

Multi-Platform Reach

Linear TV & Streaming dominance reaching 100M+ households.

100+ National Matches

Unprecedented national exposure for USL clubs.

Diversified Revenue Streams

Matchday

Ticketing, Premium Hospitality, F&B, Parking, and Merchandise.

Commercial

Kit Sponsors, Stadium Naming Rights, Pitch-side LED, and Local Partners.

Player Trading

Transfer fees, Sell-on clauses, and Solidarity payments from global sales.

New Media

Sports Betting partnerships, iGaming, and Monetized Digital Content.

Attendance Trajectory

Average Attendance (League-wide vs Top Tier Markets)

0k3k6k9k12k10K2021202220232024
Top Tier Markets League Average

The “10K Club” Standard

Top-performing markets (Louisville, New Mexico, Indy, Sacramento) consistently break 10,000+ average attendance, setting the benchmark for Mass Rising's Quincy stadium model.

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Section 06 | The USL Ecosystem

Franchises as Real Assets

Outperforming the Market

Sports franchises have emerged as a resilient, non-correlated asset class. North American professional sports teams have consistently outperformed the S&P 500 over the last two decades.

Annualized Returns (2002–2022)

CAGR %

S&P 5009%
Private Equity12%
NA Sports Franchises15%

Source: Arctos Sports Partners, PitchBook, S&P Global

Scarcity Value

Unlike traditional companies, sports leagues have a closed structure with fixed inventory.

0New Major Leagues in 50 Years

Non-Correlated Asset

Fan passion creates a “moat” around revenue. Ticket sales and sponsorship demand historically resist economic downturns better than retail or tech sectors.

Recession Resilient

Media Multiplier

Sports remains the only “DVR-proof” live content, driving massive increases in broadcast rights fees ($100B+ committed globally through 2030).

Live Content Premium
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Section 06 | The USL Ecosystem

Player Development & Transfers

The Talent Pathway

USL franchises own 100% of their player registration rights, creating a direct monetization pipeline from local academy to the global market.

1. Identification

Mass Rising Academy identifies top South Shore talent (ages 12–18), offering a tuition-free path to pro.

2. Development

Players sign Professional Contracts, gaining critical first-team minutes and building a data profile in a competitive league.

3. Monetization

Transfer to MLS or European Top 5 Leagues. Club retains 100% of transfer fees.

100%

Fee Retention

Unlike MLS, USL clubs keep all transfer revenue.

20%

Sell-On Clause

Typical equity retained in future player transfers.

$7B+

Global Market

Access to the worldwide transfer ecosystem.

Case StudyUSL Record

Kobi Henry

Transferred from Orange County SC to Stade de Reims (Ligue 1).

$700k+

Transfer Fee

18yo

Age at Sale

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Section 06 | The USL Ecosystem

Benchmarks & Best Practices

Mass Rising will replicate the operational blueprint of top-tier USL franchises (Louisville, Sacramento, Indy) to ensure commercial viability and sustainable fan engagement.

Matchday Experience

Creating a 4-hour event window with pre-match fan zones, live music, and diverse food truck festivals. The stadium becomes a civic gathering place.

90+ min Dwell Time

Supporter Culture

Designated “Safe Standing” zones behind the goal for the most passionate fans. Empowering independent supporter groups to drive atmosphere.

2,000+ Supporters Section

Community Impact

“Rising Hub” initiative offering free clinics, STEM education through sport, and local business grants. Integrating the club into daily life.

500+ Annual Events

Strategic Sponsorship

Hyper-local partnerships mixed with national brands. Category exclusivity for Kit Front, Stadium Naming Rights, and Academy Training Gear.

$5M+ Annual Sponsorship

Premium Hospitality

Diverse inventory from field-level suites and loge boxes to all-inclusive club lounges. Catering to Quincy’s affluent corporate base.

20% Revenue Share

District Integration

Seamless connectivity between the stadium and the Mixed-Use District. Tech-enabled venue app for ordering, merchandise, and wayfinding.

365-Day Activation
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Section 07

Timeline to Kickoff

Charting the strategic roadmap from franchise award to inaugural match.

Section 07 | Timeline to Kickoff

Key Milestones

The path to kickoff is defined by five critical stage-gates. This roadmap outlines the strategic sequence from agreement to inaugural match.

NDA & Exclusivity

Jan 2026

Formal initiation of franchise negotiation and territory lock.

Seed Round — $2M

Q1 2026

Identify Principal Owner and initial ownership group.

Site Selection

Q1 2026

Lease agreement executed with turn-key stadium partner.

Franchise Fee

Q2 2026

Execution of franchise agreement and initial payment.

Inaugural Kickoff

Mar 2027

Start of the USL League One 2027 season.

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Mass RisingMass Rising

Rise With Us

Join the movement to bring professional soccer to the South Shore. Be part of the legacy, the community, and the future of Quincy.